What exactly is e-commerce?
Think of a customer walking up to a cash register in a physical store; in e-commerce, that customer shops from home or the office, pays by card, and the product arrives at their door. The software side mirrors exactly the same logic: product listing, cart, payment screen, confirmation. If you are selling a service, the flow changes slightly; the customer fills in a form, makes a payment, and you deliver the service.
What do you need to get started?
- Products or services to sell: Start with a small, clear catalog; you do not have to list everything at once.
- A website or platform: Your own e-commerce site is the healthiest option; a marketplace can serve as an additional channel.
- Virtual POS (online payment infrastructure): You need an agreement with a bank or payment institution so customers can pay by card or bank transfer. 3D Secure support is now considered mandatory.
- Shipping agreement: If you sell physical products, working with multiple carriers gives you delivery flexibility.
- Good product images and descriptions: Customers cannot touch the product; photos and text must do the convincing. Plain background, multiple angles, clear size information.
- Legal requirements: Distance selling agreement, return and cancellation terms, KVKK (personal data) disclosure, and privacy policy — all mandatory in Turkey.
Your own site or a marketplace?
Marketplaces let you start quickly because they already have a large customer base. But they take commissions, set the rules, and list you next to your competitors. With your own e-commerce site, customer data belongs to you, you design the brand experience, and you build a more profitable structure in the long run. The two are not mutually exclusive; many businesses use both together.
What do you need to know about technical infrastructure?
As of 2026, the majority of e-commerce sites are visited from mobile devices. That makes it critical for your site to be mobile-friendly (responsive) and fast-loading. Google factors in the page speed and user experience metrics it calls Core Web Vitals in search rankings; a slow site is a disadvantage for both users and search engines. Domain and hosting selection, secure connection (SSL certificate), and regular backups are the backbone of the technical foundation. You do not have to set this up yourself; we handle this infrastructure for you.