Sales via Conversation
Let people who tap your ad start messaging you directly on Messenger or Instagram. Ideal for warming up an audience that's just met you and providing product consultation in e-commerce.
1 billion Messenger users worldwide According to Meta data, Messenger reaches over 1 billion people every month. Instagram messages are the most-used channel for e-commerce and consultation, especially among 18-35 year-olds. Meta Business
You Run Ads but No Conversation Starts
The typical problems of businesses that advertise to an audience that doesn't know them but can't convert to sales.
"I advertise to people who don't know me, no response"
People who don't know you don't buy after seeing one or two ads. A conversation needs to start first.
"E-commerce lacks product consultation"
The online store is quiet, no place to ask. The customer can't decide and leaves.
"Which messaging channel should I invest in?"
WhatsApp, Messenger or Instagram? Three different audiences; which to prioritize?
Which Channel: In Which Case?
Three messaging channels, three different audience profiles. Choosing the right channel is half the campaign's success.
Messenger
Audience Just Meeting You
Ideal for warming up someone who doesn't know your brand through a longer conversation. Strong for enterprise work, education and consulting.
Instagram Message
E-commerce + Luxury
Young audience (18-35), visual-heavy products. Strongest for fashion, cosmetics, boutique home goods.
Customer in the Decision Phase
For a customer close to buying. Quick sale, appointment, order: see the WhatsApp Ads page for details.
3-Channel Comparison
Quickly compare the channels and pick by your sector.
| Feature | Messenger | Instagram DM | |
|---|---|---|---|
| Target Age Group | 25-55 | 30-50 | 18-35 |
| Visual Importance | Medium | Medium | High |
| Response Time Expectation | Fast (minutes) | Medium (hours) | Fast (minutes) |
| Ideal Sector | Services + Food + Health | B2B + Education | Fashion + Cosmetics + Luxury |
| Conversation Length | Short-Medium | Long | Short |
| Average Cost | Low | Medium | Medium-High |
Being Honest About Message Flow
We don't set up automatic chatbots or AI assistants. We set up the ad channel; when messages arrive, your team needs to manage them.
- We set up the Messenger and Instagram message ad and optimize the visuals, targeting and budget.
- We recommend a scenario for the conversation flow ("how to answer the first message, which questions lead to a sale").
Which Sectors Is It Suitable For?
The business types where messaging-based sales are strongest.
Boutique E-commerce
Fashion, cosmetics, home goods; Instagram message consultation is very strong.
Luxury Product / Brand
High-budget customers wanting pre-decision consultation.
Education Course
Parents/students asking detailed questions, Messenger long conversations.
B2B Consulting
Complex needs requiring long explanation; Messenger is ideal.
Health (Aesthetics)
Personal + private topic, written contact is comfortable.
Real Estate
Project details, pricing inquiries, appointments: Instagram and Messenger together.
Sports / Fitness Gym
Membership type, class schedule questions handled via messaging.
Art / Design
Ideal for custom orders, bespoke work requests.
AI in Messaging Ads
How we make use of Meta's AI in messaging ads.
Automatic Channel Distribution
The AI (Advantage+ Placement) learns which channel (Messenger, Instagram, Facebook) brings more messages to your campaign and distributes the budget automatically.
Audience Expansion
The AI finds new people similar to those who message you, and the audience expands automatically.
Frequently Asked
Are Messenger and Instagram messages managed from the same place?
Yes, you can reach and reply to both from a single panel via Meta Business Suite. WhatsApp is on a separate app.
Which channel should I prioritize?
Depends on the sector. Young audience and visual products for Instagram, enterprise work needing long explanations for Messenger, a customer close to buying for WhatsApp. We give recommendations tailored to your sector in the first meeting.
Is an automatic welcome message set up?
Meta's simple "welcome message" and an after-hours auto-reply can be set up. This isn't a chatbot, just info; the conversation is still managed by your team.
How many people are needed to respond to messages?
Depends on the number of messages. As volume grows, response time matters; pages that reply fast stand out in Meta and reach more people. Usually one person plus support from the social media team is enough.
What budget can I start with?
We set up effective messaging ad campaigns from 6,000 TRY/month. Cost per conversation varies 3-15 TRY by channel and sector.
Let's Start Turning Conversations into Sales
Let's plan together the channel strategy that fits your sector, product and audience.