How Does It Work?
The ad runs entirely on Meta's infrastructure (the company behind Facebook and Instagram). You set the creative, the copy, and the button; Meta shows it to the right people. When someone taps, WhatsApp opens with a pre-written greeting you've prepared. What happens next is up to you: answer their question, share a price, book an appointment. How you handle the conversation depends on how your business is set up.
Why Does This Format Work So Well in Turkey?
In Turkey, people find WhatsApp far more natural than email or web forms when they want to reach a business. They don't want to download a new app or navigate a website just to ask "what's the price?" When an ad meets that habit, interest turns into action immediately — the person is writing to you while the curiosity from your ad is still fresh.
According to data Meta has published, messaging-based ads can produce higher conversion rates than traditional website-redirect ads across many industries.
- You can run ads even if you don't have a website yet.
- Potential customers don't need to call you — they reach out via WhatsApp.
- You prepare the greeting in advance; the first contact is instant, and the reply comes from you.
- The person never has to leave Facebook or Instagram to start the conversation.
- You can track ad performance in Meta Ads Manager: how many people clicked, how many conversations started.