1. Facebook Business Page
Meta ads run through a Business Page, not a personal profile. You need a separate page for your restaurant, shop, or clinic. This page serves as the official face of your ads and the place where potential customers find you. Accurate contact details, opening hours, and a few recent posts help build trust with anyone who sees your ad.
2. Ad Account: Meta Business Suite
Meta Business Suite is Meta's dedicated management hub for businesses, bringing together Facebook and Instagram ads, pages, and measurement tools in one place. You add a payment method to the ad account you create here, and your agency can work on your behalf within that account. Keeping the ad account separate from your personal account is essential for budget control and security.
- Define a clear goal: Do you want messages, website sales, or form submissions?
- Prepare visuals or video: Real content showing your product, shop, or service consistently outperforms generic stock images.
- Set a starting budget: Even a modest daily amount lets you test and learn before scaling.
- Install Meta Pixel: This small code snippet placed on your site tracks visitors and conversions that come from your ads.
- Define your audience: Start with basic filters like city, age range, and interests.
According to Meta, two in three small business advertisers launch their first campaign with a mobile image or short video (Reels) format. These formats offer low production cost and strong visibility, making them ideal for getting started.